Chad KEEL

BJJ Black Belt | Judo Brown Belt,

Owner and Head Instructor, Eleven Elevation BJJ

“Don’t just learn techniques. Understand their context and application.”

Chad began his BJJ journey in 2006 and trained under the guidance of his Professor Paulo Guillobel - a six degree black belt and world champion. In 2017 Chad opened his own school.

Chad focuses on strategic learning over technique acquisition. His approach is to ensure that learners not only master the skills but also grasp when, where, and why to use them. This holistic method fosters adaptable, thinking practitioners who can navigate complex situations effectively rather than merely executing skills in isolation.

Chad believes that traditional styles of learning can sometimes leave learners with a toolkit whose use they don't fully understand, akin to having pieces of a puzzle without knowing what the final picture should look like. His coaching philosophy addresses this gap by integrating the 'how' with the 'why', ensuring that every technique learned is tied back to a larger strategic vision. This integration helps learners see the bigger picture and apply their skills dynamically and creatively, making them more versatile and competent in their respective fields.

Chad is also a survival instructor and TV personality. He enjoys most of his time outdoors and with his family.

Breakthrough your BJJ game

Step 1: Click below to get your BJJ Journey Score to see where your game needs work and think about what you want to focus on.

Step 2: Book your first private session to review your BJJ Journey Score results and plan out the next steps on your journey.

Choose your progress speed

Private Session

Work on a detail specific to your game with the attention you don’t get in your everyday classes.

1 Session

Deep Dive

Work through your favourite positions and give you a plan to plug any gaps in your foundational BJJ game plan.

5 Sessions

Belt Builder

Get serious with rapid growth towards your next belt. Your training partners won’t recognise you!

10 Sessions

Courses

Learn from Chad Keel and level up your Jiu-Jitsu. Chad has put together some instructional videos you can use to drill into some key areas.

Become A White Belt Monster | The BJJ Project

Learn the path to become a ‘monster’ whitebelt. Get setup with success with game-based skills and a solid foundation.

  • Game Based Skill Acceleration

  • Master Whole-Game Strategy

  • Solid Foundation Focus

  • Fast-Track To Mastery

  • Beginner-Friendly Curriculum

  • Ready-To-Use Expert System

Stop Drop Monoplata | BJJ FANATICS

The monoplata is a submission that is seen much more seldom that most others. So surprise your opponents by mastering this devastating attack.

  • Learn some of the craftiest transitions to monoplata

  • Find this submission from absolutely anywhere

  • Includes setups from guard, side control, mount, north south, back control

  • Chain together submissions with the monoplata for nonstop, relentless attacking options

Gunslinger: Pistol Grip Armbars | BJJ FANATICS

Dive deep into the ins-and-outs of the pistol grip armbar. Work on strategies to isolate the arm and execute the submission with perfect precision.

  • Learn setups to transitions to finishing mechanics

  • Work on several strategies to isolate the arm properly

  • Hit the armbar quickly from unsuspecting positions like turtle, back and north south

  • Control the game from bottom close guard

  • Learn how effective this submission is from the devastation bar, crucifix, the bing bong bar and so much more

  • Professor Chad is a real one. He is a survival instructor, a community leader that rolls like his lives!

    Sach Prakash

  • Great instructions and details!

    Yoshikazu A

  • What I enjoyed most is that these techniques will work gi or no gi and for short or tall practitioners.

    Daniel B

Book Chad for a Seminar

Chad has a wealth of experience teaching both adults and children and provides an inspirational seminar environment to inject some new knowledge into your gym or event.